VIJENDER SINGH ENCOURAGES YOUNG INDIA TO PREPARE FOR THE JOURNEY TO SUCCESS
Highlights the Importance of Grooming at the Gillette Guard
‘Safalta Apni Mutthi Mein’ Initiative in Pradesh & Chhattisgarh
Indore, 10th January, 2017 –Gillette, India’s leading men’s grooming brand concluded its ‘Safalta Apni Mutthi Mein’ initiative with Professional Boxer, Vijender Singh in Indore today, felicitating and encouraging students to take on the journey of success with confidence and vigour.
Gillette’s ‘Safalta Apni Mutthi Mein’initiative was conducted across 350 colleges in Madhya Pradesh and Chhattisgarh, where students were facilitatedwith career planning and personal grooming sessions by experts in the industry. Over 36,000 students participated in thethree-month long programme. As part of this programme, third year college students were also made to take mock interviews and group discussions for job opportunities. After the rigorous training and screening, three students were hand-picked for the precious award of a shining career with the Dainik Bhaskar Group.
International Boxing Champion, Vijender Singh felicitated students with their job offers and inspired them with success stories. Highlighting the importance of grooming, he said,‘’To climb the ladder of success, grooming and conducting yourself well is an important step. My Gillette Guard always helps me look sharp and well-groomed.”
Karthik Srivatsan, Country Marketing Manager, Gillette India said, “Gillette’s brand purpose is to help men make a difference in their world. A clean-shaven well-groomed look goes a long way in building an individual’s self-esteem and confidence. Looking well-groomed and presentable also sets one apart from other individuals and helps create a good first impression in most of the important occasions in life. Gillette Guard ‘Safalta Apni Muthhi Mein’initiativeaddresses grooming needs of young individuals and makes them aware of potential career opportunities. We are certain that this campaign will enable millions of young minds achieve their desired goals in life.”
‘Safalta Apni Mutthi Mein’ is a unique platform by Gillette that provides grooming guidance and training to college students in order to enable them with self-assurance and prepare them for their future endeavours. Through this initiative, Gillette also creates unique job opportunities for the youth across the country.
About Gillette India
Gillette India Limited (GIL) is one of India’s well-known FMCG Companies that has in its portfolio GILLETTE MACH 3 TURBO, ORAL-B and DURACELL– world’s leading brands and has carved a reputation for delivering high quality, value-added products to meet the needs of consumers. GIL’s brands take pride in being socially conscious via their participation in project SHIKSHA, a national consumer movement that supports the education of underprivileged children in India. Please visit www.pg.com for the latest news and in-depth information about GIL and its brands.